Designed to be a WITCH
At BeWitch, we believe that there is a little witch in all of us—an innate power that fuels our creativity, confidence, and intuition. Being a witch isn’t about spells or mysticism; it’s neccessarily about harnessing the energy within to shape our own reality, to live with intention, and to embrace who we truly are.
WITCH stands for:
Woman – Embracing the beauty, strength, and complexity of being a woman in today’s world.
Inspirational – Empowering ourselves and others through shared knowledge, experiences, and wisdom.
Trendy – Living stylishly and consciously, blending sustainability with modern aesthetics.
Captivating – Nurturing our well-being with mindful rituals, self-care, and holistic practices.
Happy – Finding joy in transformation, self-love, and the connections we build with others.
BeWitch is more than just a magazine or a platform—it’s a movement & community dedicated to empowering women to live boldly, love fiercely, and embrace the magic within.
Join us, and together, let’s create a world where every woman shines with her own unique light.
It is FREE.
The Witchy idea
Witches are often perceived as those who actively practice black magic rituals, associate with ghosts or cards and always wear black.
However, the reality is completely different.
The magic lies in the pure and creative inner energy of every woman. Each of us has the power to create our own world, in which we are happy, satisfied and in harmony with ourselves. It is all about taking care of ourselves.
Lighting of candles, herbal teas, meditation, yoga, incense, crystals or dream analysis. Does it sound familiar? Of course, it does! Every one of us has an experience with at least one of those things.
White magic is an important part of modern society as it illuminates the daily struggles of women on various levels. It is not only about the spells or crystals, most importantly, it is an understanding of one’s own personality and spirituality. Only the connection with ourselves, self-love and self-confidence could help us to pursue the life we want, to be truly happy.
Ivona Harčarová comes from central Slovakia. She grew up in the heart of the Slovak Tatras and in the magical English countryside, where she regularly travelled from the age of thirteen. She has been cultivating her feeling for fashion and art since she was a child.
Ivona’s biography could easily be published and sold as a bestseller. She studied in China, Bali, New Delhi and London.
She loves traveling and learning about new cultures, people, and ways of life. She believes that we are the architects of our own happiness and we should help and enrich each other along the way.
She was inspired to create her own brand by the Czech world of art & design. However, BeWitch is no ordinary brand – it is an inspiration for women who need to get the right impulse to be themselves.
Ivona Harčarová comes from central Slovakia. She grew up in the heart of the Slovak Tatras and in the magical English countryside, where she regularly travelled from the age of thirteen. She has been cultivating her feeling for fashion and art since she was a child.
Ivona’s biography could easily be published and sold as a bestseller. She studied in China, Bali, New Delhi and London.
She loves traveling and learning about new cultures, people, and ways of life. She believes that we are the architects of our own happiness and we should help and enrich each other along the way.
She was inspired to create her own brand by the Czech world of art & design. However, BeWitch is no ordinary brand – it is an inspiration for women who need to get the right impulse to be themselves.
“Ivona always brightens up a room with her smile. There is something special about her – the elegance she has; the style it represents; or the kind of warm feeling you get when she’s around. She is definitely one of those people that once you meet them, you never forget them. “
Kasia Zimoch
Meet the BeWitch alchemists
Special thanks to the whole BeWitch team!
The whole project would be doomed to failure without amazing people, who put their helping hands to the project and did their best to create something beautiful and unique.
Special thanks go to everyone, who becomes a part of this unique community. Thank you for being here, thank you for believing in MAGIC.